National Geographic's new show One Strange Rock directed by Darren Aronofsky is focused on astronauts and their view of earth. We worked with TomorrowLab to create an immersive video projection experience that aimed to re-create that unique point of view.
Completed at McCann New York
NA CCO: Eric Silver
CCOs: Tom Murphy, Sean Bryan
ECDs: Nir Refuah, Chris Mitton
ACDs: Rick Cohen, Peter Sherer, Andrew Hajjar
PRODUCERS: Courtney Fallow, Christine Lane
DESIGN + PRODUCTION: Pepin Gelardi + TomorrowLab + Framestore
Press:
Adweek
Adweek - 15 Best Marketing Stunts of 2018
BizBash
CNBC
Creativity
Digg
Engadget
LiveScience
PSFK
Space.com
Awards:
Cannes Silver Lion - Mobile - Innovative use of Technology -
Cannes Bronze Lion - Mobile - Technology > VR
Cannes Bronze Lion - Brand Experience & Activation - Use of AR, VR & Mixed Reality
Cannes Bronze Lion - Media - Channels > Use of TechnologyCannes Bronze Lion - PR - Sectors > Media / Entertainment
Cannes Lions Shortlist - Brand Experience & Activation - Media / Entertainment
Cannes Lions Shortlist - Media - Use of Branded Content created for Digital or Social
Cannes Lions Shortlist - PR - Content-led Engagement & Marketing London International Awards Gold - The NEW: Virtual Reality
London International Awards Silver - Digital: Virtual Reality
London International Awards Silver - Digital: Media Promotion
London International Awards Silver - Design: Experiential Design
London International Awards Bronze - The NEW: Experiential
Adweek Project Isaac Awards - Gravity Award (Best of Show)
Adweek’s Project Isaac - Product Development Invention - Media
Adweek’s Project Isaac - VR/AR Invention - Marketing & Advertising
Epica Award Silver - Virtual Reality
Shorty Award for Social Good - Best in Education
Shorty Award for Social Good - Best in Virtual Reality
Cresta Awards Grand Prix - Ambient Media
Cresta Awards Silver - Branded Entertainment
Cresta Awards Silver - Craft (Cinema) - Virtual Reality
Cresta Awards Silver - Design - Offline Digital Design
Cresta Awards Bronze - Outdoor
The Masters. 100 players, across 18 holes, over 4 days, averaging a total of 21,600 shots. Problem is, the broadcast only covers 405 shots. That means only 2% get expert level commentary led by the legendary Jim Nantz.
Until now.
We remastered the Masters, giving every fan their own personal AI commentator covering every single shot taken during the tournament.
Awards: Cannes Bronze Lion, 4 Cannes shortlists
Introducing: Let’s create.
A new campaign and positioning for IBM.
Let’s create comes from the insight that we’re now living in an era where creativity is the defining currency of business.
This launch film—with voiceover and music by Donald Glover— focuses on the power, tyranny and unlimited potential within a blank page. The launch invites business leaders to create with IBM.
We created a series of dynamic type animations to outline IBM’s full offering of technology and services to support the launch film.
Press Release:
IBM Newsroom
Industry Press:
Adweek
Awards + Recognition
Silver Effie
Completed at Ogilvy New York
Global CCO: Liz Taylor
CCOs: Lisa Bright, Marcos Kotlhar
Global ECD: Jeff Curry
ECDs: Jon Wagner, Rob Jamieson, Gabe Usadel (Design)
GCD: Christine Montaquila
CDs: Chris Lisick, Connor Fleming (Design)
Design: Lucia Vaughan, Martin Pohlmann
Head of Strategy: Joanna Schwab
Group Strategy Director: Jordan Weil
Strategy: Brenna Tharnstrom, Madeline Stefan,
EP: Joe Maire
Production: Frances Edwards, Michele Salinas
Music Production: Karl Westman
Launch Animation: Anthony Gibbs at Imaginary Forces, Friendshop, Hogarth
Kinetic Type Animation: Hornet, Friendshop
We relaunched Ulta Beauty with an anthemic TV spot that celebrates the beautiful possibilities inherent in everyone.
Completed at McCann New York
CCO: Thomas Murphy, Sean Bryan
ECD: Caprice Yu
GCDs: Jordan Kramer, Leopold Billard
ACD: Andrew Hajjar
Producer: Tamara Lecker
Director: Sara Dunlop
General Mills removed artificial flavors and colors from their cereals. We wanted to tell people they could feel good about eating cereal again...and again and again and again.
CCO: Tom Murphy, Sean Bryan
ECD: Larry Platt, Tom Sullivan
Associate Creative Dir.: Nick DiLallo
Producer: Amanda Revere
Editor: Ben Jordan
Director: Jun Diaz
A creativity online pick of the day.
Introducing: watsonx.
IBM’s new AI offering. When you watsonx your business you multiply what your business can do.
Completed at Ogilvy New York
Global CCO: Liz Taylor
Global ECD: Matt Curry
ECD: Aste Gutierrez
GCD: Adrian Chan
CD Writer: Ian Hart
Agency Producer: Sam Tucker
Director: Mario Clement
Editorial: Nik Kohler, Shane Lester, Sara Sachs
Post Production: Bonaparte
Press:
Adweek
LBB
The Drum
ESPN fantasy football players set their line-ups, make trades and watch the rumor mill just about anywhere. They’re passionate about the game.
And when it comes to fantasy sports, the biggest enemy is uncertainty.
Like “What just happened to CeeDee Lamb in that viral video?”
Thankfully the ESPN fantasy football app has IBM Watson to analyze structured and unstructured data and give fantasy players some peace of mind. With Watson, these fans can be sure they’re making the right line-up and trade decisions…and get back to their family, friends and general practitioners.
Completed at Ogilvy New York
Global ECD: Jeff Curry
ECD: Jon Wagner
CD: Chris Lisick
Producer: Meg Dibley
Director: Terri Timely
Production: Park Pictures
Edit: Ben Suenaga at Friendshop
Post: Artjail
When the holiday gifting season rolls around, we all make 2 lists:
1. A Shopping List - a list of gifts to buy for all the easy people.
2. A People List - a list of tricky people, for whom you have no idea what to buy.
Luckily TJ Maxx, Marshalls and HomeGoods are full of inspiration and the perfect gifts for everyone, no matter who they are.
Completed at McCann New York
CCO: Thomas Murphy, Sean Bryan
ECD: Maru Kopelowicz
GCD: Lauren McCrindle, Erin Wendel
ACD: Lindsay Aquino, Haley Cole, Andrew Hajjar
Art Director: Eric Aragon
Copywriter: Jack Deligter
Producer: Kathy Love
Director: Kevin Thomas
Editor: John Grover
Creative solutions often begin with a simple question: What if?
In the next chapter of the Let’s create campaign, we worked with the brilliant minds at Man Vs Machine to visualize the creative process and fill the blank page with moving collage.
Each film is a case study on how clients used IBM technology to answer their own what if questions and create something together.
Awards + Recognition
Silver Effie
Bored roommates find creative ways to enjoy Chex Mix. One of them takes it a little too far.
In addition to TV, we launched the Chex Mix tumblr with animated gifs taken from the TV end titles.
CDs: Scott Higgins, Chris McMurtrey
SR. COPYWRITER: Nick DiLallo
DIRECTOR: Roderick Fenske
ANIMATION: Woodshop LA
Press:
Creativity
Why should your business go hybrid? Music producer Timbaland, celebrity chef Anne Burrell, racing champion Jamie Chadwick, and hall of fame football player and coach Mike Singletary explain.
Completed at Ogilvy New York for IBM
ECD: Jeff Curry
ECD: Jon Wagner
CD: Will Montgomery, Martha West
Sr. Copywriter: Dan Winikur
Director: Paul Hunter
Producer: Joe Maire, Isabel Sabogal
Editor: Ben Suenaga
Production : PrettyBird, Friendshop, Hogarth.
We wanted to share drink recipes in the most interesting way possible, so we filmed them crashing to the floor at 10,000 frames a second.
Completed at McCann New York
ECD: Mat Bisher
CD: Jason Ashlock
SR. COPYWRITER: Nick DiLallo
PRODUCER: Lauren Bauder
DIRECTOR: AJ Ferrer
This year, the stadium may be empty of spectators, but there have never been more people watching. You can take a fan away from the game, but you can't take the game away from a fan.
In addition to TV we also created an animated OOH campaign that spoke to bringing the US Open home.
Recognition
Bronze Clio
Completed at Ogilvy New York for IBM
ECD: Jeff Curry
GCD: Dinesh Kapoor
Sr. Copywriter: Dan Winikur
Jr. Art Director: Parker Lee
Jr. Copywriter: Eric Yoon
Director: Terri Timely
Producer: Sarah Pascale
Editor: Ben Suenaga
Production : Park Pictures, Friendshop, Hogarth.
How can IBM explain their tech to a new audience?
Remove it completely.
Introducing Techless, a new reality/docu-series from IBM where YouTube influencers have to complete seemingly simple tasks without any tech that is currently used or invented by IBM.
YouTube tech influencer Sara Dietschy attempts to find a famous ramen shop in Tokyo, and popular youtube chef Mike Greenfield tries to cook a meal for 3 foodies without the help of any IBM technology.
—
Created at Ogilvy New York
ECDs: Jeff Curry, Dustin Duke
Sr. Copywriter: Dan Winikur
Producer: Meg Dibley
Director: Jedd Thomas
Production: Merman
—
Press:
Business Insider
General Mills made a promise to remove artificial flavors and colors from their cereals. We wanted to bring that promise to life with all the other promises parents make to their children. And like the new cereals, we made sure it wasn’t too saccharine sweet.
In addition to the film, calligraphers created custom promises that we released on instagram and pinterest to launch the campaign.
CD: Susan Young, Daniela Vojta
Associate Creative Dir.: Nick DiLallo
Producer: Deb Archambault
Animation: BUCK
Cuervo needed to improve their social presence and reach a new audience. Introducing: Shot Sized Content.
Completed at McCann New York
ECD: Mat Bisher
CD: Jason Ashlock
SR. COPYWRITER: Nick DiLallo
COPYWRITER: Lauren Demarest
SR. SOCIAL STRATEGIST: Kenny Gold
DESIGNERS: Tim Min, Jaime Steiger, McLane Teitel
ASSOC. SOCIAL STRATEGIST: Ilana Dell
Hungry co-workers and a crazed window washer get greedy with someone else’s Chex Mix. The Boring Decoy Bag saves the day.
CDs: Scott Higgins, Chris McMurtrey
SR. COPYWRITER: Nick DiLallo
DIRECTOR: Roderick Fenske
Jennifer Aniston’s original viral video was due for a sequel. Her cctv security tapes provided the content we needed.
Completed at AR New York
CCO: Raul Martinez
ECD: David Israel
COPYWRITER: Cortny Dunleavy.
Completed at McCann New York
CCO: Thomas Murphy, Sean Bryan
SOCIAL STRATEGY DIRECTOR: Sharon Panelo
COPYWRITERS: Lauren Demarest, Chelsea Parks
DESIGNERS: Yooin Cho, Jaime Steiger
ASSOC. SOCIAL STRATEGIST: Cecile Kim
ANIMATION: Atmosphere 13
New back to school gear from Office Depot OfficeMax gives you the confidence to do anything. It’s what we call that New Gear Feeling. Whether that confidence is warranted or deserved, is another thing entirely.
GCD: Danny Rodriguez, Steve Doppelt
ASSOCIATE CREATIVE DIR.: Nick DiLallo
DIRECTOR: Frank Todaro
Kids regress to vegetative, binge-watching, emoji-texting, burrito-devouring degenerates in the summer. The only way to whip them back into shape is with new school gear from Office Depot OfficeMax.
GCD: Danny Rodriguez
ASSOCIATE CREATIVE DIR.: Nick DiLallo
DIRECTOR: JJ Adler
Press: AdAge
Completed at Mother New York
PARTNER/ CREATIVE DIR.: Michael Ian Kaye
DESIGN DIRECTORS: Christian Cervantes, Rob Trostle
DESIGNERS: Peter Karras, Derrick Lee, Wei Lee, Andrew Lim
PHOTOGRAPHER: Liz Von Hoene
