ESPN fantasy football players set their line-ups, make trades and watch the rumor mill just about anywhere. They’re passionate about the game.

And when it comes to fantasy sports, the biggest enemy is uncertainty.

Like “What just happened to CeeDee Lamb in that viral video?”

Thankfully the ESPN fantasy football app has IBM Watson to analyze structured and unstructured data and give fantasy players some peace of mind. With Watson, these fans can be sure they’re making the right line-up and trade decisions…and get back to their family, friends and general practitioners.

Completed at Ogilvy New York
Global ECD: Jeff Curry
ECD: Jon Wagner
CD: Chris Lisick
Producer: Meg Dibley
Director: Terri Timely
Production: Park Pictures
Edit: Ben Suenaga at Friendshop
Post: Artjail